Sales Acceleration: Anonymous Visitor Tracking
The economic downturn has created increasingly lengthy sales cycles in the B2B space, making it important for companies to track more website visitors and their interactions on a site over a longer...
View ArticleClik here to view.
Do you know “Who” they are?
The “Who” are anonymous visitors to your website. Every B2B marketer should be familiar with the sobering statistics from the Corporate Executive Board study entitled “The End of Solution Sales.” This...
View ArticleClik here to view.
Getting started with Marketing Automation
Marketers that are successful at implementing marketing automation typically use a characteristic set of functions when they first deploy. The most successful start by turning on capabilities that are...
View ArticleClik here to view.
Opens and Clicks Aren’t Enough
In the sea of inbound and outbound marketing tools, email stands alone. Email remains the most cost-effective outbound marketing tactic you can use to communicate directly to prospects. Nothing comes...
View ArticleClik here to view.
Who Are The Mystery Visitors To My Website?
Marketing automation systems track the visits and activities of both “known” visitors as well as the visits of “unknown” visitors on your site. Tracking known visitors is important, but why track...
View ArticleClik here to view.
How much value is there in tracking anonymous visitors on your website?
The value is clear-cut. Potential buyers are researching your company and products on you site long before they fill in in a form on your site or identify themselves. While marketers want website...
View ArticleClik here to view.
The value in anonymous visitor tracking. Part two
Tracking anonymous web visitors using marketing automation is very important to any organization that relies on the web as a means to provide information to prospects. I wrote a short piece last month...
View Article
